Abstract
The rapid growth of artificial intelligence (AI) has revolutionized the way social media platforms analyze and respond to user behavior. This article explores the impact of AI technologies on social media platforms, focusing on how AI-driven algorithms are reshaping the way users interact online, consume content, and influence societal trends. By examining AI applications such as natural language processing, machine learning, and predictive analytics, the article investigates their role in enhancing personalized user experiences, improving content recommendations, and shaping public opinion. Furthermore, the article discusses the ethical implications of AI-powered social media systems and the need for responsible AI governance to protect user privacy and mitigate the risk of manipulation.
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