Abstract
Artificial intelligence (AI) has revolutionized the field of advertising by enabling the optimization of personalized marketing strategies. AI-driven algorithms allow advertisers to target consumers with highly tailored ads based on their individual preferences, behaviors, and past interactions. This article explores how AI is being used to enhance personalization in advertising, focusing on machine learning, data analytics, and automation techniques. The article also examines the challenges faced by marketers in leveraging AI for advertising and discusses future trends in personalized advertising strategies.
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